Data-Driven Thinking by Shelly Palmer

Data-Driven Thinking

A collection of essays on data-driven decision making.

An eBook by Shelly Palmer

The convergence of inexpensive, powerful computers and inexpensive sensors has created a perfect environment for the evolution of a data-driven future. 

New products with extraordinary capabilities are being introduced at an accelerating rate. And each new and improved device collects larger amounts of more detailed information. But information is not knowledge, so we are seeing an explosion of analytical tools (and companion apps) created to help put this vast amount of data in context. 

We’re used to this, of course. When the meteorologist tells us that “tomorrow it will be 45 degrees with a 65% chance of precipitation,” we know to wear a raincoat and bring an umbrella. But we have to translate the information into knowledge. Or, to put it another way, use the data to drive our decision-making. 

In the following pages, I've collected a group of writings that explore turning data into action. I hope you find them useful. 

Here's what we will explore:

  • What is Data Science?
  • Can Machines Really Learn?
  • Data Driven Thinking: A Zero-Sum Game
  • What Do You Do with Data?
  • The Evolution of Demography
  • Big Dating
  • Your New Chief Growth Officer
  • Data Mining Disney
  • Data-Driven Marketing
  • Emperor of the Internet

Download the eBook

1.22 MB

About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin." He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit