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Shelly Palmer Courses/Generative AI for Brand Marketers
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Generative AI for Brand Marketers

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  • 34 Lessons

This comprehensive introduction to generative AI focuses on LLMs like GPT. The course combines theory with hands-on practice, guiding learners through the use of AI models for content generation, data analysis, and more. This course is ideal for those looking to deepen their understanding of generative AI and its real-world applications.
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Contents

Introduction (5-7 minutes)
    Will AI Take My Job? (7-9 minutes)
      What is Generative AI? (8-11 minutes)
        The Generative AI Tech Stack (5-7 minutes)
          LLMs, SLMs & SAMs (7-10 minutes)
            Why is Generative AI So Scary? (5-7 minutes)
              Decision Frameworks (3-5 minutes)
                ChatGPT Security & Privacy Concerns (3-5 minutes)
                  Prompt Crafting Basics: Text-to-Text (5-7 minutes)
                    Prompt Crafting Basics: Text-to-Image (7-10 minutes)
                      Mastering the Art of Prompt Engineering (aka Prompt Crafting)
                        Making Your LLM Yours: Enhancing LLMs with External Signals
                          Unlocking the Power of AI for Brand Marketers: The Benefits of Fine-Tuning, RAG, and Transfer Learning
                            Autonomous Agents (5-7 minutes)
                              How Smart is AI? Exploring the Intelligence of ChatGPT and Beyond

                                Thought Leadership

                                Congratulations on completing the first section of the course. This next section includes reading that is fully optional, but instructive. None of the below lessons have associated quizzes, but we encourage you to read and understand each section as they all help inform the present and future states of artificial intelligence.

                                Prompt Crafting for Marketers (20-25 minutes)
                                  Add Your Own Data to ChatGPT (20-25 minutes)
                                    Will Conversational AI Kill Web Traffic? (7-10 minutes)
                                      Generative Synthetic Media: The Future of the Creative Process (10-13 minutes)
                                        Copyright Issues (25-30 minutes)
                                          The Most Popular Large Language Models (LLMs) (30-35 minutes)
                                            Near-AGI Technology Is Already Transforming the World (7-10 minutes)
                                              Advanced Features: Function Calls with the GPT API (7-10 minutes)
                                                An Open Letter to Pause Giant AI Experiments (10-13 minutes)
                                                  Who's Training Whom? (7-10 minutes)
                                                    Bard for Google Workspace vs. Office 365 Copilot
                                                      Meta’s AI Training: A Legal and Ethical Quandary
                                                        Microsoft Will Indemnify its AI Customers
                                                          Reflecting on AI and Monoculturalism
                                                            Character.ai Challenges ChatGPT’s Dominance in U.S. AI Market
                                                              Certified Human – The Future of Copyright Law
                                                                ChatGPT for Teachers
                                                                  Congratulations!

                                                                    Release Notes

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