Generative AI for Brand Marketers
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Introduction (5-7 minutes)
Will AI Take My Job? (7-9 minutes)
What is Generative AI? (8-11 minutes)
The Generative AI Tech Stack (5-7 minutes)
LLMs, SLMs & SAMs (7-10 minutes)
Why is Generative AI So Scary? (5-7 minutes)
Decision Frameworks (3-5 minutes)
ChatGPT Security & Privacy Concerns (3-5 minutes)
Prompt Crafting Basics: Text-to-Text (5-7 minutes)
Prompt Crafting Basics: Text-to-Image (7-10 minutes)
Mastering the Art of Prompt Engineering (aka Prompt Crafting)
Making Your LLM Yours: Enhancing LLMs with External Signals
Unlocking the Power of AI for Brand Marketers: The Benefits of Fine-Tuning, RAG, and Transfer Learning
Autonomous Agents (5-7 minutes)
How Smart is AI? Exploring the Intelligence of ChatGPT and Beyond
Thought Leadership
Prompt Crafting for Marketers (20-25 minutes)
Add Your Own Data to ChatGPT (20-25 minutes)
Will Conversational AI Kill Web Traffic? (7-10 minutes)
Generative Synthetic Media: The Future of the Creative Process (10-13 minutes)
Copyright Issues (25-30 minutes)
The Most Popular Large Language Models (LLMs) (30-35 minutes)
Near-AGI Technology Is Already Transforming the World (7-10 minutes)
Advanced Features: Function Calls with the GPT API (7-10 minutes)
An Open Letter to Pause Giant AI Experiments (10-13 minutes)
Who's Training Whom? (7-10 minutes)
Bard for Google Workspace vs. Office 365 Copilot
Meta’s AI Training: A Legal and Ethical Quandary
Microsoft Will Indemnify its AI Customers
Reflecting on AI and Monoculturalism
Character.ai Challenges ChatGPT’s Dominance in U.S. AI Market
Certified Human – The Future of Copyright Law
ChatGPT for Teachers
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Release Notes
Materials Added/Modified by Date
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Course
Section
Lesson
Mastering the Art of Prompt Engineering (aka Prompt Crafting)
Mastering the Art of Prompt Engineering (aka Prompt Crafting)
Generative AI for Brand Marketers
Buy now
Learn more
Introduction (5-7 minutes)
Will AI Take My Job? (7-9 minutes)
What is Generative AI? (8-11 minutes)
The Generative AI Tech Stack (5-7 minutes)
LLMs, SLMs & SAMs (7-10 minutes)
Why is Generative AI So Scary? (5-7 minutes)
Decision Frameworks (3-5 minutes)
ChatGPT Security & Privacy Concerns (3-5 minutes)
Prompt Crafting Basics: Text-to-Text (5-7 minutes)
Prompt Crafting Basics: Text-to-Image (7-10 minutes)
Mastering the Art of Prompt Engineering (aka Prompt Crafting)
Making Your LLM Yours: Enhancing LLMs with External Signals
Unlocking the Power of AI for Brand Marketers: The Benefits of Fine-Tuning, RAG, and Transfer Learning
Autonomous Agents (5-7 minutes)
How Smart is AI? Exploring the Intelligence of ChatGPT and Beyond
Thought Leadership
Prompt Crafting for Marketers (20-25 minutes)
Add Your Own Data to ChatGPT (20-25 minutes)
Will Conversational AI Kill Web Traffic? (7-10 minutes)
Generative Synthetic Media: The Future of the Creative Process (10-13 minutes)
Copyright Issues (25-30 minutes)
The Most Popular Large Language Models (LLMs) (30-35 minutes)
Near-AGI Technology Is Already Transforming the World (7-10 minutes)
Advanced Features: Function Calls with the GPT API (7-10 minutes)
An Open Letter to Pause Giant AI Experiments (10-13 minutes)
Who's Training Whom? (7-10 minutes)
Bard for Google Workspace vs. Office 365 Copilot
Meta’s AI Training: A Legal and Ethical Quandary
Microsoft Will Indemnify its AI Customers
Reflecting on AI and Monoculturalism
Character.ai Challenges ChatGPT’s Dominance in U.S. AI Market
Certified Human – The Future of Copyright Law
ChatGPT for Teachers
Congratulations!
Release Notes
Materials Added/Modified by Date
4 questions
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