Generative AI for Brand Marketers
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- Introduction (5-7 minutes)
- Will AI Take My Job? (7-9 minutes)
- What is Generative AI? (8-11 minutes)
- The Generative AI Tech Stack (5-7 minutes)
- LLMs, SLMs & SAMs (7-10 minutes)
- Why is Generative AI So Scary? (5-7 minutes)
- Decision Frameworks (3-5 minutes)
- ChatGPT Security & Privacy Concerns (3-5 minutes)
- Prompt Crafting Basics: Text-to-Text (5-7 minutes)
- Prompt Crafting Basics: Text-to-Image (7-10 minutes)
- Mastering the Art of Prompt Engineering (aka Prompt Crafting)
- Making Your LLM Yours: Enhancing LLMs with External Signals
- Unlocking the Power of AI for Brand Marketers: The Benefits of Fine-Tuning, RAG, and Transfer Learning
- Autonomous Agents (5-7 minutes)
- How Smart is AI? Exploring the Intelligence of ChatGPT and Beyond
Thought Leadership

Prompt Crafting for Marketers (20-25 minutes)
Add Your Own Data to ChatGPT (20-25 minutes)
Will Conversational AI Kill Web Traffic? (7-10 minutes)
Generative Synthetic Media: The Future of the Creative Process (10-13 minutes)
Copyright Issues (25-30 minutes)
The Most Popular Large Language Models (LLMs) (30-35 minutes)
Near-AGI Technology Is Already Transforming the World (7-10 minutes)
Advanced Features: Function Calls with the GPT API (7-10 minutes)
An Open Letter to Pause Giant AI Experiments (10-13 minutes)
Who's Training Whom? (7-10 minutes)
Bard for Google Workspace vs. Office 365 Copilot
Meta’s AI Training: A Legal and Ethical Quandary
Microsoft Will Indemnify its AI Customers
Reflecting on AI and Monoculturalism
Character.ai Challenges ChatGPT’s Dominance in U.S. AI Market
Certified Human – The Future of Copyright Law
ChatGPT for Teachers
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Release Notes

Materials Added/Modified by Date

Who's Training Whom? (7-10 minutes)

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